AVB is PROUD to announce Mr. Eddie Patten Sr. (G. Eddie) as the Director of Photography. Eddie is a Retired U. S. Marine Veteran who is also a passionate artist! After many years as a keen amateur/enthusiast of photography, G. Eddie decided to pursue it as a profession. Although a relative newcomer to the fashion industry, he immediately fell in love with its creative process, and before he knew it, realized that fashion was his true passion!

Eddie aligns himself with “a love affair of the heart for beauty!” In a relatively short time, G. Eddie has earned the respect of artists, photographers, and celebrities alike. Photography is, no doubt, a natural extension of his passion for the arts. G. Eddie focuses not only on the client’s strengths; he hones in on any self-perceived weakness to create magic and increase his client’s confidence. Fashion is nothing more than “one being confident to express one’s self differently. The looks are beautiful in and of themselves; the model’s style, grace, elegance, masculinity, femininity, etc, brings out the true beauty of the piece on the runway or in print”